“Bidding takes talent, broad knowledge and individual insights with a hard-working and dedicated bid team tightly co-operating within a structured format to win the hearts and minds of customers. In his book, James Smith digs deep into his own hard-earned experience and shares it generously, adding value to both seasoned veterans and rookies. He puts it all in the end-to-end context needed to become really successful. Not only does he elaborate the “Why” but also spells out the “How”. James, who I have enjoyed knowing and working with for a long time, is a true subject matter expert and this book will be very useful as a tutorial or reference for all involved in the production of major bids. I whole-heartedly recommend it.”